Ads Analysis: Turn Your Google Ads and Meta Ads Into a Report Plus a Plan
One SKILL.md that reads your ad accounts, scores what is working, and hands you the next moves to lower cost per lead.
It reads your Google Ads and Meta Ads data, scores campaign performance across recent time windows, and produces a report plus a prioritized action plan to cut wasted spend and lower cost per lead.
Any AI assistant that can read a SKILL.md file (Claude, Claude Code, Cursor, or Codex). No separate app, no subscription, and no API key required to use the skill itself; you point it at data you already have access to.
Works with
Ads Analysis is a downloadable AI skill for anyone running paid traffic who wants real ppc campaign analysis without living inside spreadsheets. Drop the SKILL.md into your AI assistant and it turns raw Google Ads and Meta Ads numbers into a clean ad performance report and a plain-language action plan. It compares recent time windows, scores each campaign, flags negative keywords and wasted search terms, and tells you what to change next. Think of it as a paid search audit and a PPC optimization playbook rolled into one file you own, working across single accounts or many at once.
- A ready-to-share ad performance report across Google Ads and Meta Ads, no manual pivot tables
- A prioritized action plan that names the exact campaigns to fix, scale, or pause
- Faster paid search audits: campaign scores, quality signals, and auction context in one pass
- Negative keyword candidates and wasted search terms surfaced so you stop paying for clicks that never convert
- A retrospective that checks whether your last changes actually improved cost per lead
- Multi-account visibility, so agencies and in-house teams can see every account in one consolidated view
- 1Drop the skill in
Add the SKILL.md file to your AI assistant (Claude, Claude Code, Cursor, or Codex). No install steps, no build tools, no coding.
- 2Point it at your accounts
Tell it which account or accounts to analyze. In single mode it focuses on one; in multi mode it scans every active account and separates results automatically.
- 3It gates on data first
Before doing anything, it checks there are real numbers to work with. If an account has no spend or no data in the period, it flags that line and moves on instead of inventing figures.
- 4It compares time windows
It pulls recent windows (short, medium, and monthly) side by side so you see fresh trends against a stable baseline, with deltas and clear up, flat, or down signals.
- 5It scores and diagnoses
It scores campaigns, reviews keyword and ad quality signals, reads auction context, and sorts search terms into buckets: negate now, promote to keyword, or review the landing page.
- 6It runs a retrospective
It reads what you changed recently and compares before and after, so you know which past optimizations worked and which need more time before you touch them again.
- 7You get the report and the plan, and it asks before acting
It hands you a consolidated report plus the full list of recommended moves. It only proposes changes; it asks for your approval before anything that would actually alter a live account.
- A consolidated performance report (Google Ads and Meta Ads) ready to read or export to PDF
- A prioritized action plan tagged by campaign with fix, scale, or pause calls
- A negative keyword and wasted search term list with recommended match handling
- Campaign and keyword quality scores plus auction insight context
- A before-and-after retrospective on your recent optimizations
- A per-account ledger so trends and past changes carry into the next analysis
Single account deep dive
Focus the full analysis on one account for a detailed paid search audit and a tight action plan.
Multi-account panorama
Scan every active account at once and get an individual report per account plus one consolidated overview, ideal for agencies and multi-brand teams.
Optimization-only mode
Skip the full report and ask straight for the plan: what to pause, scale, negate, or refresh next.
SKILL.md · README.txt · LICENSE.txt — Single-seat commercial use. Do not resell or redistribute the file. Compatible with Claude, Claude Code, Cursor, Codex.
What is the Ads Analysis skill?
It is a SKILL.md file you add to your AI assistant. Once loaded, it reads your Google Ads and Meta Ads data, scores campaign performance across recent time windows, and gives you a report plus a prioritized action plan to improve results and lower cost per lead.
Does it work with Claude, Cursor, and Codex?
Yes. It is a plain SKILL.md, so it works in Claude, Claude Code, Cursor, and Codex, or any AI assistant that can read a skill file.
Do I need to install anything or pay for a subscription?
No install and no separate subscription for the skill. You drop the file into an assistant you already use. You only need access to your own ad account data for the analysis to run on real numbers.
Will it change my campaigns automatically?
No. It is analysis-first. It produces recommendations and a plan, and it asks for your approval before proposing anything that would alter a live account. You stay in control of every change.
Can it handle both Google Ads and Meta Ads, and multiple accounts?
Yes. It covers Google Ads and Meta Ads, and it runs in single-account mode for a deep dive or multi-account mode to scan every active account and produce a consolidated view.
Do I need design or coding skills to use it?
No. You do not write code or design anything. You add the file, tell it which accounts to look at, and read the report and plan it writes in plain language.
An AI skill is a small, reusable instruction file (a SKILL.md) that teaches an AI assistant to do one job well. Ads Analysis is exactly that: a Claude skill / AI agent skill you drop into your own assistant and run on demand, with no app, no subscription and no lock-in. You own the file forever.
It runs in Claude, Claude Code, Cursor, Codex and any assistant that reads a SKILL.md or a system prompt. Because it is just text, it is fully portable, and if it needs something to run, ads analysis asks you for it first instead of inventing.
Creators reach for it as a podcast clips AI and an AI podcast clip generator, to turn a podcast into Shorts and to pull podcast highlights automatically, finding the best podcast moments without scrubbing the whole episode.
- Download the file after checkout you get the SKILL.md plus a short README and your license.
- Add it to your AI drop SKILL.md into your skills folder (for example
.claude/skills/) or paste its contents as a custom instruction. - Run it ask your AI to use Ads Analysis, give it what it asks for, and it does the work.
Get this skill plus every other one in a single agent bundle, ready to drop into your AI.
Ready to run Ads Analysis?
Ads Analysis
It reads your Google Ads and Meta Ads data, scores campaign performance across recent time windows, and produces a report plus a prioritized action plan to cut wasted spend and lower cost per lead.
SKILL.md (plain text, nothing runs on your machine) plus a README and your license.Checkout opens soon. Get early access and I will send you the link the moment it is live.
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