Custom Audiences: Build Hot Meta Retargeting Sets in Bulk
One SKILL.md file that turns your AI assistant into a paid traffic operator for Facebook and Instagram custom audiences.

It plans and creates hot retargeting custom audiences (video viewers, Instagram and Facebook engagers, website visitors, lead form contacts, customer lists) across multiple retention windows in your Meta ad account, using a clean, consistent naming convention.
Any AI assistant that reads a SKILL.md file (Claude, Claude Code, Cursor, or Codex). You connect it to your own Meta Marketing API access; there is no separate app to install, no account to create with us, and no API key to buy from us.
Works with
Custom Audiences is a drop-in skill that turns your AI assistant into a paid traffic operator for Meta retargeting. Instead of clicking through the Ads Manager one audience at a time, you tell it the scope (for example, a full set of hot 28-day audiences) and it builds every custom audience you need: video viewers by watch percentage, Instagram and Facebook engagers, website visitors from your pixel, lead form contacts, and hashed customer lists. It works across the retention windows that matter for warm retargeting (7, 15, 28, 60, and 365 days), checks each source before it fires, skips anything that would duplicate what already exists, and always shows you a plan for approval before it creates a single audience. Point it at your own Meta ad account, keep your naming clean and consistent, and stop losing warm traffic that never gets a second touch.
- Stop building custom audiences one at a time: create a full retargeting stack in a single run instead of an afternoon of clicking in Ads Manager
- Never lose warm traffic again: capture video viewers, Instagram and Facebook engagers, site visitors, and lead form contacts across every retention window
- Clean, consistent naming so your audiences stay organized and easy to pick when you build ad sets
- Built-in anti-duplication: existing audiences are detected and reused, not created twice
- Pre-flight checks on every source (pixel, page, Instagram, lead forms) so you only build audiences that will actually populate
- Full control: it shows you the exact plan and asks for approval before it creates anything in your account
- 1Drop the skill into your assistant
Add the SKILL.md file to Claude, Claude Code, Cursor, or Codex. Nothing to install and no separate app: your assistant reads the file and gains the custom audiences workflow.
- 2Connect your own Meta ad account
You provide access to your own Meta Marketing API (ad account, page, Instagram, and pixel where relevant). The skill validates that the account is active before it does anything.
- 3Tell it what to build
Ask in plain language, for example a full set of hot 28-day audiences, or just the video and Instagram audiences. The skill maps your request to the right categories and retention windows.
- 4It runs a pre-flight on every source
Before creating anything, it checks that each source exists and is usable: page videos, Instagram business account, active pixel, published lead forms, and page approval for engagement audiences. Anything missing is flagged and skipped, not silently failed.
- 5It checks for duplicates
It lists the audiences already in your account and matches them against the plan, so identical audiences are reused instead of recreated and older versions are preserved.
- 6You approve the plan
It shows you the exact list (what it will create, what it will skip and why, what already exists) and waits for your go-ahead. Nothing is created until you approve.
- 7It builds and reports back
It creates each audience with proper throttling to respect Meta rate limits, then reports what was created, skipped, and reused, with a saved record you can reference later.
- A complete stack of Meta custom audiences (video viewers, Instagram engagers, Facebook engagers, website visitors, lead form contacts, customer lists) across your chosen retention windows
- A consistent naming convention applied to every audience so they are easy to find and select
- A pre-flight report showing which sources are ready and which categories are skipped and why
- A duplication check that reuses existing audiences instead of creating them twice
- A saved execution record listing every audience created, skipped, and reused
Full hot stack
Build every category across a chosen retention window (or across all windows) in one approved run, so a new account goes from empty to a complete retargeting stack fast.
Single-category run
Build only what you need right now, for example just the video-view audiences or just the Instagram engagement audiences, at a single retention window.
Refresh video audiences
Update your video-view audiences to use your most recent published videos, keeping the retargeting warm as new content goes live.
SKILL.md · README.txt · LICENSE.txt — Single-seat commercial use. Do not resell or redistribute the file. Compatible with Claude, Claude Code, Cursor, Codex.
What is the Custom Audiences skill?
It is a SKILL.md file you add to your AI assistant. Once added, your assistant can plan and create Meta custom audiences (Facebook and Instagram retargeting sets) in bulk in your own ad account, across multiple retention windows, with a clean naming convention and an approval step before anything is created.
Does it work with Claude, Cursor, and Codex?
Yes. It works with any assistant that reads a SKILL.md file, including Claude, Claude Code, Cursor, and Codex. The workflow is the same across all of them.
Do I need to install anything or buy an API key?
No separate app and no account with us. You connect the skill to your own Meta Marketing API access. There is nothing to install beyond dropping the SKILL.md into your assistant.
Which types of custom audiences can it build?
Video viewers by watch percentage and watch time, Instagram engagers (followers, profile visits, saves, messages), Facebook page engagers, website visitors from your pixel (page views, view content, lead, contact, and more), lead form contacts (submitted, opened, opened but not submitted), and hashed customer lists.
Will it create duplicate audiences or mess up my account?
No. It runs a pre-flight on every source, lists what already exists, reuses matching audiences instead of duplicating them, and shows you the full plan for approval. It creates nothing until you say go, and it respects Meta rate limits while it works.
Do I need design or coding skills to use it?
No. You ask in plain language what you want (for example, a full set of hot 28-day audiences) and approve the plan. The skill handles the categories, retention windows, naming, and API calls for you.
An AI skill is a small, reusable instruction file (a SKILL.md) that teaches an AI assistant to do one job well. Custom Audiences is exactly that: a Claude skill / AI agent skill you drop into your own assistant and run on demand, with no app, no subscription and no lock-in. You own the file forever.
It runs in Claude, Claude Code, Cursor, Codex and any assistant that reads a SKILL.md or a system prompt. Because it is just text, it is fully portable, and if it needs something to run, custom audiences asks you for it first instead of inventing.
Creators reach for it as a podcast clips AI and an AI podcast clip generator, to turn a podcast into Shorts and to pull podcast highlights automatically, finding the best podcast moments without scrubbing the whole episode.
- Download the file after checkout you get the SKILL.md plus a short README and your license.
- Add it to your AI drop SKILL.md into your skills folder (for example
.claude/skills/) or paste its contents as a custom instruction. - Run it ask your AI to use Custom Audiences, give it what it asks for, and it does the work.
Get this skill plus every other one in a single agent bundle, ready to drop into your AI.
Ready to run Custom Audiences?
Custom Audiences
It plans and creates hot retargeting custom audiences (video viewers, Instagram and Facebook engagers, website visitors, lead form contacts, customer lists) across multiple retention windows in your Meta ad account, using a clean, consistent naming convention.
SKILL.md (plain text, nothing runs on your machine) plus a README and your license.Checkout opens soon. Get early access and I will send you the link the moment it is live.
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