Digital Presence X-Ray: A 360 Online Brand Audit Any Company Can Run in Minutes
Drop one skill into your AI assistant and get a complete digital presence audit, from every channel it finds to a scored report you can act on.
It runs a 360 digital presence audit of any company using only public data, mapping every online channel, checking name, address and phone consistency, reading reputation, sizing up competitors, and scoring the whole footprint from 0 to 100.
Any AI assistant that can read a SKILL.md file, such as Claude, Claude Code, Cursor, or Codex. No separate app, no subscription, and no API key: you just drop the file in and run it.
Works with
Digital Presence X-Ray is an AI skill that performs a complete online presence audit of any business using nothing but public data. It is a single SKILL.md file you drop into Claude, Claude Code, Cursor, or Codex, and it turns your assistant into a digital marketing auditor. Give it a company name (plus a website, handle, or city so it finds the right one) and it hunts down every channel the business has, from the website and Google Business Profile to Instagram, Facebook, TikTok, YouTube, and LinkedIn. Then it does the part most brand audits skip: it cross-checks the name, address, phone, email, and handles across all of those channels, reads reputation and reviews, studies the niche and direct competitors, and closes with a 0 to 100 digital presence score plus a prioritized plan of fixes. Every finding is backed by a real source, so you get an evidence-first audit instead of guesswork.
- A full inventory of every place a company shows up online, so nothing hides in the gaps between channels
- Name, address, phone, email, and handle consistency checked across all channels, catching the mismatches that quietly hurt local SEO and trust
- A clear 0 to 100 digital presence score with a plain-English classification, so anyone can see where the business stands at a glance
- A prioritized fix list ranked by impact versus effort, separating quick wins from structural work
- Competitor context that shows exactly where the brand is behind and where it has an untapped edge
- A meeting-ready report with real screenshots and a leftmost jargon-free explanation of the business, useful for pitches, onboarding, or a quarterly check-up
- 1Drop the skill in and name the company
Add the SKILL.md file to your AI assistant and tell it which company to audit. Give it a website, an @handle, or a city so it locks onto the right business and does not pull the wrong company by mistake.
- 2It maps every channel
The skill runs broad, cross-referenced public searches to build an exhaustive inventory: website, Google organic and Maps, Google Business Profile, Instagram, Facebook, TikTok, YouTube, LinkedIn, WhatsApp links, niche marketplaces, and review sites. Each channel is marked confirmed, unconfirmed, or not found.
- 3It builds the company dossier
It compiles the public identity of the business (official name, registration details where public, addresses, phones, emails, what it sells, and signs of size) and translates the business into plain language so anyone can understand what it does and how it makes money in 60 seconds.
- 4It cross-checks consistency and reputation
The heart of the X-Ray: it lines up name, address, phone, email, handles, and website across every channel and flags each conflict, variation, or gap. It also reads Google reviews and other reputation signals to gauge sentiment and how well the brand responds.
- 5It studies the niche and competitors
It explains the market in a few sentences, profiles three to five direct competitors, and pinpoints the presence gap: what rivals have that this brand lacks, and where the brand quietly leads.
- 6It scores and prioritizes
It totals seven weighted pillars into a 0 to 100 score, then delivers the top five priorities ranked by impact versus effort, splitting quick wins from structural work. It never invents a number: no evidence means it is reported as not found, which is itself a finding.
- 7You get the report
You receive a complete, scannable audit in Markdown, ready to export to PDF, with real screenshots embedded as proof. It asks before anything it needs from you and never fabricates data.
- A channel inventory table covering every online touchpoint, each marked confirmed, unconfirmed, or missing
- A company dossier with public identity data and a plain-English explanation of what the business does and how it earns
- A NAP consistency matrix flagging every name, address, phone, email, and handle conflict across channels
- A 0 to 100 digital presence score across seven weighted pillars with a clear classification
- A prioritized improvement plan sorted by impact versus effort, with quick wins separated from structural fixes
- A meeting-ready report in Markdown (exportable to PDF) with real screenshots as evidence
New-company mode (prospect or first look)
Audits a business from scratch using only public data, ideal for sizing up a prospect, a potential client, or a company you are about to work with. It focuses on what the company has today and how big the opportunity is.
Existing-brand mode (position and improvements)
Runs the same audit for a business you already manage, focusing on current position and where to improve next, so you can track progress and turn findings into a concrete action plan.
SKILL.md · README.txt · LICENSE.txt — Single-seat commercial use. Do not resell or redistribute the file. Compatible with Claude, Claude Code, Cursor, Codex.
What is the Digital Presence X-Ray skill?
It is a single SKILL.md file you add to your AI assistant that turns it into a digital presence auditor. It finds every channel a company has online, checks that its name, address, phone, and handles match across all of them, reads reputation, compares competitors, and delivers a scored, evidence-backed report.
Does it work with Claude, Cursor, and Codex?
Yes. It works with any AI assistant that can read a SKILL.md file, including Claude, Claude Code, Cursor, and Codex. The flow is the same in each: drop the file in, name the company, and run it.
Do I need to install anything or connect accounts?
No. There is no separate app, no subscription, and no API key. The audit runs entirely on public data, so you do not need to log into or connect the company's Google, social, or ad accounts.
Can I audit any company, or only my own?
Any company. Because it works from public information, you can X-Ray your own brand, a prospect, a potential client, or a competitor, without needing any access to their accounts.
Does it make up numbers if it cannot find something?
No. Every number, profile, and claim is tied to a real source it saw. If it cannot find something, it reports it as not found, which is itself a useful finding, rather than guessing.
Do I need design or coding skills to use it?
None. You interact in plain language: you name the company, answer a quick question if it needs one, and the skill produces the report. No design work and no code required.
An AI skill is a small, reusable instruction file (a SKILL.md) that teaches an AI assistant to do one job well. Digital Presence X-Ray is exactly that: a Claude skill / AI agent skill you drop into your own assistant and run on demand, with no app, no subscription and no lock-in. You own the file forever.
It runs in Claude, Claude Code, Cursor, Codex and any assistant that reads a SKILL.md or a system prompt. Because it is just text, it is fully portable, and if it needs something to run, digital presence x-ray asks you for it first instead of inventing.
Creators reach for it as a podcast clips AI and an AI podcast clip generator, to turn a podcast into Shorts and to pull podcast highlights automatically, finding the best podcast moments without scrubbing the whole episode.
- Download the file after checkout you get the SKILL.md plus a short README and your license.
- Add it to your AI drop SKILL.md into your skills folder (for example
.claude/skills/) or paste its contents as a custom instruction. - Run it ask your AI to use Digital Presence X-Ray, give it what it asks for, and it does the work.
Get this skill plus every other one in a single agent bundle, ready to drop into your AI.
Ready to run Digital Presence X-Ray?
Digital Presence X-Ray
It runs a 360 digital presence audit of any company using only public data, mapping every online channel, checking name, address and phone consistency, reading reputation, sizing up competitors, and scoring the whole footprint from 0 to 100.
SKILL.md (plain text, nothing runs on your machine) plus a README and your license.Checkout opens soon. Get early access and I will send you the link the moment it is live.
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