Free Claude Code course: Agentic AI for Business Owners

Take the machine work off your plate and get your time back for the work only you can do.

A free Claude Code course for founders and business owners who are not developers. Learn agentic AI step by step: install Claude Code on Mac or Windows, give it your company context, turn your SOPs into skills and build an AI department that runs reports and follow-ups. Agentic AI, applied with business judgment.

15 modules · 79 video lessons · 14h 53m · Free · No code needed

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Agentic AI for Business Owners course by Bruno Ashford

Course content

Start Here

4 lessons

Why This Course Exists6 min How to Get the Most Out of It5 min Let's Talk About the Fear5 min Your Toolkit12 min

Agentic AI, Explained for Owners

5 lessons

From Chatbot to Agent10 min The Autonomy Ladder11 min The 4Ds: Delegation, Description, Discernment, Diligence12 min Where Agentic AI Earns Its Place11 min Claude, Cowork and Claude Code: Choosing Your Tool11 min Project and quiz

Fearless Setup on Mac and Windows

6 lessons

Plans, Accounts and What It Costs10 min Your First Steps in Cowork11 min Installing Claude Code on Mac12 min Installing Claude Code on Windows13 min The Terminal in 10 Commands11 min When Setup Goes Wrong13 min Project and quiz

Your First Real Task

5 lessons

How Claude Code Thinks and Acts10 min Explore, Plan, Execute, Review12 min Making Sense of Messy Spreadsheets13 min From Analysis to Recommendation11 min The Delegation Brief12 min Project and quiz

Your Business Brain

5 lessons

Why AI Forgets10 min CLAUDE.md as Your Company Handbook14 min Rules, Red Lines and Quality Bars12 min Folder Structure for Agents11 min Managing Long Sessions13 min Project and quiz

Skills: Turn Your SOPs Into Executable Playbooks

5 lessons

What a Skill Is10 min Your First Skill in 15 Minutes14 min Multi-File Skills12 min Skills vs. Everything Else12 min Testing and Fixing Skills14 min Project and quiz

Connecting Your Tools

5 lessons

Connectors and MCP, Plain English11 min Email, Calendar and Docs12 min Your CRM and Spreadsheets12 min Browser and Web Research11 min Choosing Trustworthy Connectors12 min Project and quiz

Your AI Department: Subagents and Teams

5 lessons

One Agent per Role10 min Creating Your First Subagent12 min The Reviewer Agent11 min Parallel Work11 min Designing Your Agentic Org Chart12 min Project and quiz

Revenue Playbooks: Sales, Marketing and Customer Service

6 lessons

Lead Research and Prospecting12 min Follow-Up That Never Drops a Lead12 min Proposals in Minutes12 min Your Marketing Content Engine12 min Campaign and Competitor Analysis12 min Customer Service Playbook12 min Project and quiz

Back-Office Playbooks: Operations, Finance and Reporting

6 lessons

Documenting Processes With AI11 min Operations: Inventory, Scheduling, Vendors11 min Finance: Cash Flow and Reconciliation12 min Invoices and Collections10 min The Monthly Report That Writes Itself12 min The One-Page Owner Dashboard9 min Project and quiz

Automation: Agents That Work While You Sleep

5 lessons

Scheduled Routines13 min Hands-Off Runs, Safely12 min Hooks: Automatic Triggers and Guardrails12 min Custom Commands for Your Team10 min The Owner's Morning Brief13 min Project and quiz

Security, Governance and Trust

6 lessons

Permission Modes11 min Customer Data and Privacy11 min Passwords, Keys and Credentials10 min Human in the Loop10 min Verifying Agent Work10 min Your AI Use Policy9 min Project and quiz

ROI: Proving It Paid Off

5 lessons

Measuring Hours Saved12 min What Each Agent Costs11 min Quality and Error Rates11 min Your AI P&L13 min Picking Your Next Three Use Cases11 min Project and quiz

Rolling Out to Your Team

6 lessons

From Owner to Team11 min Plugins: Packaging Company Know-How14 min Roles, Access and Owners11 min Training Your Team in 30 Days12 min Measuring Adoption10 min Change Management10 min Project and quiz

Capstone: Your Agentic Department in 90 Days

5 lessons

Assembling the Full System14 min A Real Case Study14 min Presenting Your Results11 min Your 90-Day Roadmap12 min Staying Current11 min Project and quiz

Taught by Bruno Ashford. I run my own company with a team of AI agents built on Claude Code. This is the exact method, for owners, not developers.

Frequently asked questions

Is this Claude Code course really free?

Yes. Every lesson, slide and template is free to watch and download, with no sign-up needed. You only pay Anthropic for your own Claude plan, which Claude Code needs to run.

Do I need to know how to code?

No. The course is built for business owners. You will use the terminal, but only a handful of commands, and every one is shown on screen and available to copy.

What is agentic AI, in plain English?

Chat AI answers questions. Agentic AI does the work: it reads your files, uses your tools and finishes a task end to end, like a report, a proposal or a follow-up, while you review the result.

Is Claude Code good for non developers?

Yes, if you give it clear context and rules. Most of what a business owner needs is writing, research, reporting and admin, and Claude Code handles those well once it knows your company.

How is this different from Anthropic's official Claude Code courses?

The official courses teach how the tool works, mostly for developers. This course applies it to running a business: sales, marketing, finance, operations, security and proving the ROI.

Which Claude plan do I need?

Claude Pro to learn, Claude Max (from about $100 a month) to run your business on agents. Both include Claude Code. Lesson 0.4, Your Toolkit, compares them and covers the other tools and what they cost.

Does it work on Windows?

Yes. Module 2 has a separate, step-by-step installation lesson for Mac and for Windows, plus a troubleshooting lesson for the most common errors.

Will I work on a fictional company?

No. Every module ends with a project you do on your own business. A sample company is provided if you prefer not to use real data at first.

Can my team take the course?

Yes. Module 13 is a full rollout track for teams: plugins, roles, a 30-day training plan and adoption metrics.

What if Claude Code changes?

The screens change often, so the fast-moving lessons are short and re-recorded when the product changes. The method, governance and ROI lessons stay stable.