A few quick questions. I'll come back personally, one company at a time, US and UK.
Step 1 of 4
Module 12 · 5 lessons · 58 min
ROI: Proving It Paid Off
12ROI: Proving It Paid OffModule 12 · OverviewROI: Proving It Paid Off
Module 12
ROI: Proving It Paid Off
Turn a feeling into a number your partners will believe
Bruno Ashford
The uncomfortable question
If you cannot say what it returns, someone will switch it off.
Bruno Ashford
The method
Four numbers, one page
1Hours savedSame task, before and after
2True costSoftware, usage, supervision
3QualityRework and errors avoided
4AI P&LNet gain, payback, ROI
Lesson 12.1
Measuring hours saved
Count human minutes, not machine minutes.
Time three real runs per task
Include your review and fixes
Value hours at loaded cost
Decide where the saved hours go
Illustrative example
Roofing contractor quotes
Before
After
Minutes per quote
70
20
Quotes per month
40
40
Hours per month
47
13
Illustrative numbers for teaching, not a sourced statistic.
Lesson 12.2
What each agent really costs
The subscription is rarely the biggest line.
Share of your Claude plan
Tools bought only for the agent
Weekly supervision time
One-off build hours
Lesson 12.3
Quality counts too
Fast and wrong is expensive.
Define failure per agent
Sample ten outputs a week
Rework above 25 percent: fix first
Count errors avoided as gains
Lesson 12.4
The three formulas
NetMonthly gainTotal gain minus total monthly cost
PaybackMonthsBuild cost divided by net monthly gain
ROIAnnualNet annual return divided by total annual cost
Illustrative agency P&L
Five agents on one sheet
4 of 5paid back within two months
1switched off for high rework
1 pageto get partner approval
Lesson 12.5
Score your next use cases
Criterion
High score means
Value
Many hours per month
Repeatability
Same steps every time
Data readiness
Information in one place
Risk
Low damage if wrong
Effort
Quick to build
Decision rule
Keep, fix or kill
Every row ends with a decision.
Payback under three months: scale it
High rework: fix the context
Negative after three months: switch off
Pick three next, never ten
Recap
Measure honestly, decide on one page, and let the numbers choose what you build next.
Bruno Ashford
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Turn "I think it helps" into a number your partners, your bank and your accountant will believe.
